Argyranthemum frutescens – Marguerite Daisy, Paris Daisy
- Hakan Sener
- 4 days ago
- 2 min read
Explore Argyranthemum frutescens (Marguerite Daisy) – its characteristics, habitat, cultivation, propagation, and functional uses and benefits.

Argyranthemum frutescens | Botanical Characteristics
Common Names: Marguerite Daisy, Paris Daisy, Canary Island Marguerite
Family: Asteraceae
Appearance: A bushy, evergreen subshrub with deeply divided, aromatic green to silvery-green leaves and abundant daisy-like flowers in white, yellow, or pink, blooming over a long season from spring to autumn.
Type: Perennial
Evergreen / Deciduous: N/A
Layer: Herbaceous
Root System: Fibrous, moderately shallow root system
Height: 0.5–1 meter
Width: 0.6–1.2 meters
Lifespan: Short to medium-lived perennial
Growth Rate: Fast
Fertility: Self-fertile
Flowers: Hermaphroditic
Pollinator: Attracts bees, butterflies, and other beneficial insects
Toxicity: Not generally toxic, but ingestion is not recommended
Argyranthemum frutescens | Habitat and Cultivation
Range
Native Range: Canary Islands
Companionship: Pairs well with other sun-loving Mediterranean plants like lavender, rosemary, and salvias
Invasive Range: Not considered invasive
USDA Hardiness Zone: 9–11 (grown as an annual or in containers in colder zones)
Minimum Chill Hours Required: None
Resistance/Tolerance
Poor Soil: Moderate tolerance
Drought: Moderate drought tolerance
Shade: Low tolerance
Flood: Low tolerance
Wind: Moderate tolerance
Maritime: High tolerance
Air Pollution: Moderate tolerance
Fire: Low tolerance
Thriving Conditions
Sun Exposure: Full sun
Soil Moisture: Prefers well-drained soils; tolerates dry conditions once established
Soil Type: Loamy or sandy soil
Soil pH: Neutral to slightly alkaline (6.5–8.0)
Propagation
Seeds: Can be propagated from seed, though cultivars may not come true
Cuttings: Commonly propagated from softwood or semi-hardwood cuttings in summer
Argyranthemum frutescens | Functional Uses and Benefits
Edible: Not edible
Medicinal: Not commonly used medicinally
Cosmetics: No known cosmetic applications
Animal Feed: Not suitable
Fiber: Not used for fiber
Timber: Not applicable
Firewood: Not applicable
Wind Break: Not suitable
Fence: Not suitable
Cover Crop: Not used as a cover crop
Mulch: Not typically used as mulch
Nitrogen Fixer: No
Dynamic Accumulator: No significant data available
Pollinator Attractor: Yes – attracts bees and butterflies
Pest Repellent: Not known as a pest repellent
Wildlife Supporter: Supports pollinators with nectar and pollen
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